Case study · English Braids
A Magento 2 showcase for a British rope maker, ready to sell.
A Magento 2 catalogue site for UK rope, cord and braid maker English Braids, launched for the METS Trade show, with product filtering, videos and a dealer map, built to become transactional.
Delivered by Magium, the PureNet Group’s Magento and Adobe Commerce agency.
The challenge
English Braids, a privately owned UK maker of ropes, cords and braids, wanted a B2B site to show and explain its wide range and to make its online marketing work harder. Its ropes have a huge range of uses, from string for blinds to mooring lines for superyachts, so products needed to be consistent enough for easy browsing yet rich enough to explain what each one is for. The design had to carry the brand’s heritage while feeling modern.
Magium recommended Magento 2 as a firm, future-proof foundation.
The project
A Discovery Phase came first, to understand English Braids’ goals, then Magium’s certified Magento developers built a site that’s easy to navigate for very different customers and true to the brand guidelines. It launched in time for METS Trade, the world’s largest marine equipment show, where English Braids exhibits in the superyacht section.
- A video banner on the home page shows the ropes in use
- Custom product attributes drive filtering on listing and search pages
- Simple and configurable products present each rope’s diameters, lengths and colours
- Branded product videos sit beside the technical detail
- A brochure for every product, and a dealer finder on an interactive Google map
The results
Phase one is a catalogue showcase that reaches every kind of customer. Because it’s built on Magento 2, phase two can make the site transactional, with a secure integration into the Exchequer ERP system for a smooth experience for customers and staff alike.