Case study · Hyperdrug
Prescription medicines online, with £7.6m a year through BigCommerce.
Hyperdrug, a leading online pet pharmacy, moved from a heavily customised bespoke system to BigCommerce, with prescription uploads, licensed product support and a bespoke back-office integration.
Delivered by Agency51, the PureNet Group’s BigCommerce agency.
The challenge
Hyperdrug sells prescription medicines for animals and people, with a turnover of over £7.5m. It needed to leave a highly customised bespoke platform, but its business processes, and the law governing the sale of many of its products, meant none of its requirements could be compromised.
The new store had to let customers upload prescriptions and have them processed, give licensed medical product support, and handle complex stock and delivery options.
The project
Agency51’s work covered four areas:
- Enterprise BigCommerce: a full build, and migration from the old site
- Back-office integration: a complex, bespoke integration with the MOM order management system to process pharmacy orders, prescription uploads included
- Klaviyo: several services, including custom data uploads through the Klaviyo API for more personalised marketing
- Feefo: existing reviews moved across, with more detailed reviews for individual products
The results
The new store was delivered on time and on budget. Conversion and average order value are both up, search rankings are higher and Hyperdrug spends less time on administration. The site handles 3 million visitors a year, converts at 5.7% and carries £7.6m in gross merchandise volume, with order values up 13.8%.
It was also nominated for the BigCommerce EMEA Creative Problem-Solving Award 2022/23.
“We are pleased we chose Agency51 to deliver our new website. BigCommerce is providing the stable platform we needed and the enhancements made by Agency51 have really made it work for us.”
Ben Watson, Director, Hyperdrug