Case study · Lighter Life
A B2B platform for Lighter Life, joined to SAP.
A new Magento B2B platform for weight-loss brand Lighter Life, integrated with SAP, with customer-specific pricing, dated delivery across the UK and Ireland, and payment in pounds or euros.
Delivered by Magium, the PureNet Group’s Magento and Adobe Commerce agency.
The challenge
Lighter Life wanted to grow through several channels at once: more business from its existing franchise network, new B2B channels beyond its core offer, and expansion abroad. Its B2B site was old, heavily customised and worked around basic features of its platform, which made it hard to support and limited what it could do. It chose Magium for its integration specialism.
The project
Magium designed and built a new B2B platform on a widely used system with plenty of supporting tools, so it could be extended and supported easily. It:
- Connects to SAP, taking stock and prices in and passing financial information back
- Prices per customer
- Delivers on chosen dates to customers in the UK and Ireland
- Shows each customer their full order history in a rich account area
- Takes payment in euros for Irish customers as well as pounds
The results
Lighter Life has an up-to-date B2B platform to serve it for at least the next five years. It can now:
- Run advanced promotions online, including ones limited in time
- Give customers order history, detailed wish lists, credit notes and printable invoices
- Offer several ways to pay: on account, on order with a discount, part payment, or payment required before an order goes through
- Limit order size by credit limit and by the credit available when the order is placed
Non-technical staff find the system easy to run, and it works seamlessly with SAP behind it.