Case study · NSI
Trade ordering for a pioneer of professional nail products.
A Magento B2B site for Manchester nail-product maker NSI, integrated with SAP for each dealer's and salon's prices, with on-account payment, credit limits and course booking.
Delivered by Magium, the PureNet Group’s Magento and Adobe Commerce agency.
The challenge
NSI has made professional nail products in Manchester since 1957. Its chemists created the first non-yellowing, cross-linked formulas now used in all traditional acrylic systems, and it was first with fibreglass-reinforced polymers, light-activated liquid and powder acrylics, UV-cured gels and air- and heat-activated polish sealants.
It wanted a new site to engage its customers, sell more and cut manual work. Its dealers and salons across the UK each had their own pricing rules in SAP, and the site had to take payment on account against set credit limits as well as by card, with a design that stood out in a crowded market.
The project
Magium began with a technical Discovery Phase that designed and documented the SAP integration, then a functional workshop to fix everything Phase One needed. Magium’s team built, tested and released the site, hosted with its partner UKFast.
As well as the full product range, the site lets salons and technicians book training courses in nail and beauty techniques.
The results
The site is now the hub of NSI’s business, with automated ordering across the UK. That mattered most during COVID, when it let NSI keep serving its customers. Magento gives it room to grow, and the site keeps developing.