Case study · Pedigree Wholesale
A B2B portal on BigCommerce with 120 million live SAP prices.
Pedigree Wholesale's trade portal, PetProducts.co.uk, rebuilt on BigCommerce B2B Edition in three months, with real-time SAP pricing, restricted catalogues and multi-user accounts.
Delivered by Agency51, the PureNet Group’s BigCommerce agency. PureNet built Pedigree’s B2B trade app alongside it.
The challenge
Pedigree Wholesale has supplied pet and aquatic products to independent UK retailers for over 50 years. It needed to move its B2B store, PetProducts.co.uk, off a legacy platform.
The requirements were demanding: real-time SAP integration, tens of millions of customer-specific prices, product catalogues restricted by account, stock across several locations, and customer accounts with multiple users.
The project
BigCommerce, an enterprise-grade SaaS platform, gave a fast, secure and reliable foundation. B2B Edition added trade features out of the box: multi-user accounts and roles, shopping lists, order pad uploads, and the ability for sales staff to act on behalf of customers.
- Live SAP pricing: a Google Cloud integration keeps more than 120 million unique prices up to date in real time
- A customised front end that shows each customer only their own catalogue, with a smoother experience throughout
- Fast delivery: the original four-month deadline was cut to three, and the portal went live on time
The results
The portal is faster, easier to use and fully connected to Pedigree’s back-office systems. Uptime has risen from under 80% to over 99.95%, pages load over 150% faster, and average order value is up 5.19%. Even customers who avoided the old portal now use the new one, and it is regarded as one of the best in its industry.
“The Agency51 team did an excellent job getting us up and running again. I look forward to what comes next!”
Gerard O’Mahony, Managing Director, Pedigree Wholesale
