Case study · Raspberry Pi
Smarter Google Ads that multiplied logins to an AI education hub.
PPC consultancy for Raspberry Pi's Experience AI programme: moving its Google Ads to machine-learning automated bidding and teaching the team how. Logins rose 900%.
Delivered by Agency51, the PureNet Group’s digital marketing agency.
The challenge
Raspberry Pi designs low-cost, high-performance computers and microcontrollers for enthusiasts, educators and engineers around the world. Its Experience AI programme gives teachers and 11 to 14-year-olds free resources on artificial intelligence and machine learning: what the terms mean, how AI learns from data, how to solve problems with it, and how to use it safely.
The main goal was more logins to the Experience AI hub, more often, from students and from the teachers guiding them. Raspberry Pi had run its Google Ads campaigns manually in-house, but traffic and conversions were falling.
The project
Raspberry Pi asked Agency51 to advise its in-house team and share its expertise, to bring more of the right people to the site.
Agency51 saw that automated bidding was the answer. Using the account’s historical data, the team introduced automation step by step, tested a Maximize Conversions strategy on one campaign, and once it proved itself, rolled automation out across the rest of the account. Along the way, Raspberry Pi’s team learned how to manage automated bidding themselves.
The results
The decline stopped, then turned into a hockey-stick curve. Site traffic rose 406% for only a 32% increase in cost, and logins, the main measure of success, rose 900%.
Next, Raspberry Pi and Agency51 plan to test new Google Ads features early, including AI Max for search campaigns and Performance Max, and to explore other channels, such as Microsoft Ads.