Case Studies
Medical Protection Society

The Client

MPS is the world’s leading medical defence organisation, providing medicolegal advice and support to medical professionals throughout their careers. A mutual members’ organisation, MPS offers comprehensive indemnity, risk management workshops, clinical risk assessments and access to a range of publications designed to make clinical practice safer.

The Challenge

The challenge for MPS was to get better rankings for a range of relevant terms, drive additional traffic, sign-ups, event registrations and conversions via their website.

MPS’s internal team lacked the ability to build and manage their own Google AdWords pay-per-click (PPC) campaign, so turned to PureNet to deliver a series of one-to-one training programmes.

What We Did

PureNet delivered a wide range of digital marketing services to MPS, in a bid to strengthen its position in search engine rankings.

PureNet helped MPS drive additional traffic, sign-ups, event registrations and conversions through their website using a range of search engine optimisation (SEO) techniques including keyword analysis, SEO copywriting, landing page creation and conversion optimisation.

Additionally, PureNet provided MPS with PPC training in order to help the organisation better communicate their key messages to their target audience, as well as SEO training to ensure new website content adheres to SEO best practice.

Initially work has focused on the UK market, however the company is keen to extend their digital marketing strategy into international markets in the future.


The Results

  • Digital consumer engagement programme
  • Results-driven conversion optimisation
  • Landing pages bounce rate reduced due to targeted content
  • Search engine optimisation focused on gaining new members
  • Detailed keyword analysis and implementation increased ROI
  • Google AdWords pay-per-click training


“PureNet has helped us gain valuable insight into how our members currently find out about us and we have used this information to better tailor our website. This information is helping us to develop a profile of our members which will drive increased membership numbers and help us identify the best prospective members.”

Rachel Seddon, Website Editor, MPS

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