Case Studies

The Client

Stones4Homes is a friendly Yorkshire based company specialising in the supply of decorative aggregates and building supplies. The company was formed in 2009 from a small base near Selby. The company’s range of decorative aggregates includes slate, gravels, chippings, pebbles and cobbles, top soil and bark products for the general public and trade. The company pride themselves on quality, availability and customer satisfaction.

The Challenge

The company was looking for a fresh up-to-date design to reflect their more prominent position within the marketplace, and added functionality to ensure they would be able to handle the large number of orders taken via their site and over the telephone.

Having initially focused on driving customer traffic from the local area to their former site, the next challenge was to improve the rate of conversion from visitors nationwide.

What We Did

Stones4Homes wanted to continue to work with PureNet, thanks to our deep understanding of how the business operates. With a new eCommerce website, the company was looking to deliver ultimate flexibility, scalability and performance. PureNet has a proven track record of working with leading companies who transact millions of pounds online.

The Stones4Homes site can be easily controlled and updated via the intuitive CMS system. PureNet designed, built and implemented a new eCommerce solution, giving Stones4Homes the power to drive their business forward and help them achieve their aspirations for growth.

Stones4Homes’ website has allowed the company to introduce a user friendly design and easily navigable structure. The site features a Mail Order Telephone Order (MOTO) console, ensuring the company’s call centre staff can process telephone orders quickly and efficiently using the same web console as online orders.


The Results

  • After launching the new solution visits increased 71%
  • The website has led to a transaction increase of 176%
  • Post go-live revenue has risen 130%
  • Stones4Homes ranks first in Google for many key terms


“We’ve used PureNet for our transactional website and digital marketing. Their friendly and flexible approach and creative ideas have been and continue to be spot on to our needs. They have helped us massively grow our business and we’ve been consistently impressed with their dedication in helping us achieve our aims.”

Shaun Robson, Managing Director, Stones4Homes

Related Case Studies

How Can We Help

Get in touch to find out how we can help you Contact Us
Click here to chat